THE ASK

2019 | ART DIRECTION, PRODUCTION

rethink soft

inspired by the brand’s vibrant line of skincare products, i conceptualized organic spring and summer content for NIVEA USA’s instagram page bringing in silky smooth textures and complementary color to make products pop.

2019-NIVEA-Lip-Moisture.gif
2020-NIVEA-Nourishing-Body-Wash-Shea-Butter.png
2019-NIVEA-Creme.png
2020-NIVEA-Nourishing-Body-Wash-Shower.jpg
2020-NIVEA-Body-Oil-Infused-Lotion.jpg
2019-NIVEA-Lip-Smoothness.png
2020-NIVEA-Nourishing-Body-Wash-Coconut.png
2020-NIVEA-Nourishing-Body-Wash-Wild-Berries.jpg
2019-NIVEA-Lip-Vanilla-Buttercream.gif
2020-NIVEA-Nourishing-Body-Wash-Basil-White-Tea.png
2020-NIVEA-Lip-Fruit.png
2020-NIVEA-Nourishing-Body-Wash.jpg

TEAM

CREATIVE DIRECTOR
michele mason

ART DIRECTOR & STYLIST
stacy magallon

PHOTOGRAPHER
jónatan próspero

STRATEGIST
anne elise dimas

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