THE VISION
2026 | ART DIRECTION, GRAPHIC DESIGN
TEQUILA, WITH A TWIST
building on tequila CAZADORES' established brand identity, i developed a new creative direction for instagram that blends mexican heritage with a playful, social-first perspective. through bold colors, nostalgic textures, expressive typography, and collage-inspired compositions, the evolved aesthetic brings new energy to everyday cocktail content. the result is a distinctive visual language that's unmistakably tequila CAZADORES, with an unexpected twist.
THE IDEA
2025 | ART DIRECTION, PRODUCTION
¡fútbol y tequila PURA vida!
it’s the summer of soccer, and tequila CAZADORES teamed up with actor and former professional fútbol star CRISTO FERNÁNDEZ to deliver the ultimate fan experience. blending mexican heritage, a specialty cocktail recipe, and exclusive gear, the limited edition tequila CAZADORES fan fútbol kit comes equipped for every celebratory moment.
CRISTO FERNÁNDEZ
IS FIELDING QUESTIONS.
to tease his upcoming work and the possible return of his beloved character dani rojas in ted lasso’s fourth season, the actor held a press conference to reveal his next big project: kicking back and watching soccer with a glass of tequila CAZADORES.
WHAT DO fútbol AND BARTENDING HAVE IN COMMON?
STYLE.
with dynamic cross-cutting drills in the kitchen and on the field, cristo demonstrates how making the perfect cocktail is just like perfecting your game.
TEAM
CREATIVE DIRECTOR
elizabeth kim
SENIOR COPYWRITER
peter christian
SENIOR ART DIRECTOR
stacy magallon
VP, PRODUCTION
brian wheeler
DIRECTOR OF DIGITAL STRATEGY
claire lupi
DIRECTOR OF PRODUCTION
jordan schroer
PRODUCTION PARTNER
palette group
PHOTOGRAPHY
jessica ramirez
DIRECTOR
diego rubio
LEAD PRODUCER
jen sanchez
EXECUTIVE PRODUCER
steffi behringer
CREATIVE DIRECTOR
nate nichols