THE IDEA
REACH FOR THE BOLD
the federalist inspires you to reach for the bold: at home, on the go, and in your glass. in 2024, america’s craft wine retired their old packaging to launch a new, sleek label and tasked us with bringing that fearless energy to life.
HERO VIDEO
invoking a timeless pioneering spirit, we weaved together the story of the federalist’s new look by creating a tension between two visual themes –– modern american craftsmanship and macro portraits of the crisp new label design.
TEAM
CREATIVE DIRECTOR
james spector
ART DIRECTOR
stacy magallon
DESIGNER
g cha
COPY SUPERVISOR
steve gumbrecht
SENIOR PRODUCER
jordan schroer
DIGITAL STRATEGY DIRECTOR
claire lupi
PRODUCTION PARTNER
big leo productions
DIRECTOR / PHOTOGRAPHER
paul sirisalee
LEAD PRODUCER
kimberly sirisaleee
PROP STYLIST
raina kattelson
FOOD STYLIST
debbie wee